8 effective marketing strategies for staffing agencies

Author Name: Shreya mehta 

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Recruitment marketing is constantly evolving. Technology, marketing ideas, how people work and communicate are constantly changing. The marketing strategies that worked six years ago might not be as effective today. However there are some marketing ideas that really do work to bring in more business for your staffing agency.

Here are eight marketing staffing agencies should be implementing:

1) Marketing automation with Hubspot

This is a measurable way of marketing every single day. It has tracking tools built into it, so you can see what's working or not working quickly and easily. 

Image source:- istockphoto

2) LinkedIn marketing

Professionals use LinkedIn to network and look for new opportunities on the job market, which makes it an extremely useful tool for recruitment agencies to master. LinkedIn marketing is an art and a science, and it's all about the content. People will share the marketing messages that provide value to them on LinkedIn. So if you really want to get ahead, make sure your marketing messages are high-value and full of substance; otherwise, they'll go unshared.

3) Content marketing 

What types of best marketing staffing agencies get shared? Well, this is where "content marketing" comes into play. Sending status updates with links back to your website that point to blog posts or videos that offer some kind of value for free (such as an industry infographic or white paper), allows you to come across more like a trusted advisor than a salesperson. It also builds up inbound links which helps your marketing messages get found in Google searches, which brings you more qualified leads.

4) Email marketing 

Email marketing can be an extremely valuable marketing strategy for staffing agencies. With email marketing, you're not just marketing to the people who are interested in receiving it; you're marketing to ALL of your contacts. When someone signs up to receive emails from your company, they are essentially saying "I'm interested" and "I want to hear about this." It's important that once they've opted-in, they continue to receive useful information so that they don't opt out. The best way to do this is by sending high-quality content designed specifically for each contact group (e.g., new hires should receive one set of marketing messages while marketing for temporary employees should be sent to a different group).

Amanda Maksymiw from Recruiter.com, provides some insight on Email marketing and how you can use it as a staffing agency:

"Email marketing is effective because it's direct marketing right to your target audience's inbox... The beauty of email marketing is that it allows you to establish a line of communication, which has been shown as one of the most important steps in converting leads into customers. In addition, with the average open rate for emails coming from recruiters hovering around 30 percent—and certain industries boasting open rates as high as 57 percent—it's definitely an effective tactic to incorporate into your marketing mix." 

Video source:- Bython Media

5) Social media marketing 

Every staffing agency should be marketing to their ideal clients on social media. There are many social media marketing staffing agencies, such as posting reports and blog posts, as well as sharing news stories and other industry-relevant materials. But, there's a big difference between marketing and advertising. You can't just post something mindless or random; you need to think about the type of person who is going to be reading your posts. The majority of people on Facebook and Twitter use them primarily for personal reasons (e.g., cat photos), not business purposes (e.g., new marketing messages). So even if you're marketing through social media, it needs to be catered toward your target audience or no one will care!

6) Slide marketing 

If you want to be ahead of the curve in marketing, check out slide marketing and how it can be an effective marketing staffing agencies- Slideshares is a social network that allows users to upload PowerPoint presentations and other types of content (including videos) which can then be shared with others on the site. The key with slideshare marketing is to create meaningful content that adds value to your ideal leads' lives. Having good content will not only increase traffic to your website, but it can also help establish your thought leadership within your industry!

7) Email marketing building strategies 

It's important when marketing staffing agencies that you don't just send emails sporadically whenever they feel like it; each email should contain valuable content. If you want to be successful with marketing your staffing agency, you need to introduce marketing building strategies. This means collecting leads and marketing to them over time. It's not about getting as many leads as possible; it's about how well you've connected with them through email marketing, which is why marketing building strategies are so crucial for establishing relationships within your industry!

8) Web marketing 

With web marketing, everything has the opportunity of being tracked. While this can be useful for measuring data, it can also lead to problems down the road if your metrics aren't consistent or accurate across all channels (e.g., don't track Facebook visits but ignore LinkedIn contacts). Overall, there are many important components when marketing staffing agencies. Along with marketing building strategies, it's important you're monitoring marketing channels and making improvements where necessary.

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